Profile / About Rinintha
A strategist, producer, and builder working at the intersection of brands, culture, entertainment, and experience, with a career spanning integrated marketing, events, media, and cross-border projects between Indonesia and Japan.
Strategist · Producer · Cross-cultural operator
I have never been interested in staying in one lane. The useful work happens where the lanes meet.
The through-line
Translating between markets, audiences, and creative ambition.
My career began in late-night Japanese music radio, explaining why an artist or song mattered to Indonesian listeners. That instinct, to research deeply, find the human context, and translate it clearly, still sits underneath everything I do.
Since then, I have worked across international cooperation, television, idol management, media, festivals, branded entertainment, fashion, hospitality, research, PR, and retail. I move comfortably between a proposal deck, a production floor, a media room, a stage, and a cross-border business meeting.
I'm fluent in Indonesian and English, conversational in Japanese, and especially experienced at helping Japanese ideas, brands, and entertainment properties make sense in Indonesia without losing what makes them distinctive.
Career timeline
The longer story behind the work and the connective tissue between each chapter.
Founder
Established an independent Indonesian legal entity to support larger professional engagements and corporate collaborations across creative strategy, research, events, brand activations, media, and Indonesia–Japan projects.
Marketing Communication Strategist → Senior Creative Strategist
Worked first as brand owner across Cecilia, H Social House, and H Bar Kuala Lumpur, then as an agency-side creative team head across hospitality and premium beverage accounts.
Event Organizer for NB.ACADEMY · VIP Afterparty & Cross-Cultural Sports Program
Served as NB.ACADEMY’s event organizer for the 2024 No Border Asia Community VIP afterparty at JS Luwansa—the official closing celebration and awards event for Asia Koshien—coordinating special guests, government and sports-industry VIPs, talk sessions, sponsors, exhibitors, networking, and hybrid participation; also contributed to the 2025 Jakarta program and Japanese-language community outreach materials.
Brand Marketing Manager
Led brand strategy, campaigns, partnerships, sales support, exhibitions, and Japan-market expansion—from cultural narrative and PR to shipping, buyers, retail execution, and reporting.
Head of Public Relations / Creative Team
Led PR strategy, launch narratives, proposals, content, decks, and press materials across technology, entertainment, NFT, and creative-economy projects.
Project Manager (relocated to Tokyo)
Managed cross-border fashion projects across Asian Fashion Meets Tokyo and Fashion Hong Kong, coordinating designers, venues, shipping and imports, retail and pop-up operations, inventory, VIP events, and international customer engagement.
Content Producer · Co-founder/CCO · Head of Creative
Produced interactive livestream formats and led creative, commercial, and show delivery for exhibitions, roadshows, festivals, Korean-content programs, beauty brands, and corporate clients.
Co-founder · Creative Director & Business Development
Built a media and community platform into branded content, events, talent representation, sponsorship, business development, and original intellectual property including Hyper Wave Festival.
Media Relations & Event Manager
Managed media opportunities, appearances, events, production logistics, partner coordination, and Japanese-to-Indonesian lyric adaptation during JKT48’s formative first year, later serving as a judge for the televised second-generation audition.
Production Manager
Led research, staffing, casting and talent processes, locations, budgets, and production preparation across the Honda CBR150R TVC with Casey Stoner, Bank of Tokyo-Mitsubishi UFJ corporate film, and JKT48 TVCs and music videos.
Founder · Event Producer · Talent Manager
Developed early Japanese pop-culture programs including Nihon no Matsuri, Little Tokyo Ennichisai, CLAS:H, and the Japan–Indonesia Friendship Fashion Show; managed On! Project, Honeybeat, and Proudly Presents across schedules, promotion, styling, media, merchandise, income, and original music.
Project Secretary · Three technical-cooperation projects
Supported railway safety, aircraft-accident investigation, and maritime-security cooperation through research, translation, logistics, stakeholder coordination, seminars, and site visits.
Independent
A paid MC career that grew from Japanese pop-culture events into festivals, exhibitions, corporate programs, concerts, government seminars, and major fan conventions.
Guest Presenter, “Miss Gossip”
Researched Japanese artists and music independently, then turned that knowledge into Indonesian-language radio segments for a wider audience.
Selected images
A few glimpses of the teams, stages, and market-facing environments behind the formal job titles.
